Meme & Culture
Doing Things Media
A US media company that owns and operates a portfolio of creator and meme-account brands and sells branded integrations across them.
- Based in
- United States
- Established
- 2017
What we found, and where it comes from
Founded in 2017 in Atlanta by Reid Hailey and Derek Lucas, who had each built large Instagram meme followings. It later moved to permanent remote work.
Source: Wikipedia, Doing Things Media
Raised a $21.5 million Series A in February 2022 and acquired the Overheard brand in January 2023.
Source: Wikipedia, Doing Things Media
Says it runs 40+ multi-platform creator brands with 95M+ followers.
Clients named in public sources
Examples only, not a full client list. Being named does not mean the relationship is current.
Kérastase, Cheez-It, McDonald's
Source: Doing Things website, campaigns
Caveats and things to check
- Operates as a remote company, so no headquarters city is shown.
- As a media owner it sells integrations in its own brands rather than acting as a conventional agency.
- Follower and brand counts are self-reported and change often. A 2023 account put it at 35+ accounts and 75M+ followers.
All sources
Last checked 16 October 2026. Details change, so confirm with the agency before you decide.
Is this you, or is something wrong?
Send a correction with public source links and we will review it.