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Stunt / GuerrillaEntertainment & Gaming
Dentsu Creative: The Unfiltered History Tour
Augmented Reality uncovering the looted artifacts in the British Museum.
The Creative Teardown
1. The Hook (Attention Grabber)
Hold your phone up to the Rosetta Stone to hear its actual Egyptian curator speak.
2. The Angle & Strategy
Guerilla museum hack through mobile camera lenses.
3. The Market Result
Triple Grand Prix at Cannes Lions, #1 downloaded AR educational filter.
Campaign Overview
A rogue AR filter that scans stolen artifacts inside the British Museum and displays their true indigenous history narrated by experts from their home countries.
Campaign Reach
Views
14M+
Impressions
38M