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Campaign Showcase
The front page of viral advertising. Discover, upvote, and study the hooks, angles, and creative breakdowns of top global ads.
#1 Promoted SpotlightLive 24h Placement
Reel / TikTok
42M+
Liquid DeathbyLiquid Death In-House
Liquid Death: Better Than Your Grandma's Tea
Heavy-metal flavored iced tea in infinitely recyclable tallboy cans.
The Hook:
“A grandmother headbanging to death metal while crushing an iced tea can on her forehead.”
Absurdist Comedy & SubversionFood & Beverage
Industry:
Meme / Social
#1
88M+
DuolingobyDuolingo Social Lab
Duolingo: The Green Owl Hostage Negotiations
Threatening users in the comment section until they finish Spanish lessons.
Unhinged Brand Mascot
Reel / TikTokCampaign of the Day
#2
42M+
Liquid DeathbyLiquid Death In-House
Liquid Death: Better Than Your Grandma's Tea
Heavy-metal flavored iced tea in infinitely recyclable tallboy cans.
Absurdist Comedy & Subversion
Static / OOH
#3
35M+
SurrealbySurreal Creative Studio
Surreal Cereal: Legally Free Celebrity Endorsements
Hiring random normal people named Dwayne Johnson and Serena Williams.
Guerilla Loophole Stunt
TVC / FilmCampaign of the Week
#4
18M+
Mischief: The Parenting Lie Detector
Unapologetically honest confessions about bedtime parenting chaos.
Radical Relatability
Static / OOH
#5
22M+
Heinz: It Has to Be Heinz (Diner Refill Caught on Tape)
Catching restaurants refilling Heinz bottles with generic ketchup.
Reverse Consumer Proof
Stunt / Guerrilla
#6
14M+
Dentsu Creative: The Unfiltered History Tour
Augmented Reality uncovering the looted artifacts in the British Museum.
Guerilla AR Education