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Static / OOHFood & Beverage
Heinz: It Has to Be Heinz (Diner Refill Caught on Tape)
Catching restaurants refilling Heinz bottles with generic ketchup.
The Creative Teardown
1. The Hook (Attention Grabber)
Candid surveillance-style photos of diner staff pouring off-brand ketchup into Heinz bottles.
2. The Angle & Strategy
Even when restaurants cheat, they admit customers only accept Heinz.
3. The Market Result
Grand Prix winner at Cannes Lions, massive global PR pickup.
Campaign Overview
Real photography documenting diner servers caught red-handed refilling glass Heinz bottles with cheap bulk ketchup, turning bad behavior into the ultimate brand loyalty proof.
Campaign Reach
Views
22M+
Impressions
68M
Reported ROAS
N/A (Brand)