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Reel / TikTokFood & BeverageCampaign of the Day
Liquid Death: Better Than Your Grandma's Tea
Heavy-metal flavored iced tea in infinitely recyclable tallboy cans.
The Creative Teardown
1. The Hook (Attention Grabber)
A grandmother headbanging to death metal while crushing an iced tea can on her forehead.
2. The Angle & Strategy
Absurdist subversion of nostalgic iced tea marketing.
3. The Market Result
42M+ organic views across TikTok and Reels, sellout in 18,000 retail stores.
Campaign Overview
A tongue-in-cheek campaign turning traditional wholesome southern sweet tea tropes into aggressive, heavy-metal thirst murder.
Created By
Liquid Death In-House
Campaign Reach
Views
42M+
Impressions
110M
Reported ROAS
4.8x