Back to all campaigns
Static / OOHFood & Beverage
Surreal Cereal: Legally Free Celebrity Endorsements
Hiring random normal people named Dwayne Johnson and Serena Williams.
The Creative Teardown
1. The Hook (Attention Grabber)
'Dwayne Johnson loves our cereal' on a massive London billboard, alongside a regular balding British accountant.
2. The Angle & Strategy
High-legal-IQ humor weaponizing trademark loopholes.
3. The Market Result
Went viral on LinkedIn and Twitter with zero media spend, covered by BBC and Campaign.
Campaign Overview
Unable to afford A-list athletes, Surreal hired ordinary UK citizens with identical legal names to endorse their high-protein cereal on London billboards.
Created By
Surreal Creative Studio
Campaign Reach
Views
35M+
Impressions
92M
Reported ROAS
6.2x